I just finished Part 1 of our webinar series on Social Media Strategies That Won’t Waste Your Time.
Today was all about the “Be Personal” left-hand side of the diagram.
After I went through each section, I did a quick poll to see what participants thought they would work on first. The results are very interesting, so I thought I would share them with you . . .
Thinking more about the authentic and personal moments that staff can share to build trust and influence tied with show more behind the scenes content in general.
I discussed several ways that nonprofits need to come out from behind the logo and connect one on one with people via social media. Using social media as a customer service channel, not just as a promotional one, was the most popular first step.
Being present with others — showing up and hanging out — was the third strategic use of social media I discussed today. In the poll, getting started with live streaming video was the most popular first step.
We’ll tackle the right side of the diagram on Thursday.
