BRAND NEW, THREE-HOUR WORKSHOP

Presented by Kivi Leroux Miller

Wednesday, October 9, 2024

1:00 – 4:00 pm ET (10:00 am – 12:00 pm PT)

Get your website content and SEO strategy up-to-speed during this three-hour workshop.

Registration for this workshop is $249.

Recording NOT Available. Please do not register if you can’t attend live.

This workshop is FREE with an All-Access Pass. Pass Holders, please RSVP in this Community Space.

With so much focus on social media and email, nonprofit websites are often in need of some love and attention . . .  and we aren’t just talking about redesigns!

When was the last time you thoughtfully considered your website’s content strategy and the implications for your search engine optimization (SEO)?

There is both real art and science behind creating content that shines online to attract Google and other search engines while also serving and engaging your community members. Whether you’re dealing with an established website or starting anew, we’ll give you practical insights for mapping out a successful SEO content strategy.

Building an SEO strategy around the core topics related to your mission has many benefits:

  • Increased Visibility: Boost your online presence and drive more organic traffic to your site
  • Shareable and Link-Worthy Content: Create content that resonates so well, your audience will want to share and link to it.
  • Engage Your Community: Provide personal, useful, and timely content that truly connects.
  • Boost Brand Trust: Earn credibility and trust by ranking higher in search results.
  • Measurable Impact: Watch your communications efforts yield measurable results.

We’ll start the Master Class with some training on what SEO looks like today, especially given the rise of AI-generated content. What does Google want from your website? How can you create website content that will deliver and rank highly while also meeting the needs of your organization?

Next, we will help you define what we call your Core Topics. These are the subjects that matter most to your nonprofit. We’ll discuss ways to align content strategy with your community’s interests. (We call this “putting some cheese on your broccoli.”) These answers will guide your creation of cornerstone or pillar content – the heart of your SEO strategy.

Finally, we will help you visually draw out your SEO strategy using the hub-and-spoke approach, where you cluster increasing more detailed or niche content pages around your pillar content. We’ll talk about how to link everything together to bolster your authority and rankings, whether you have a blog or not or use landing pages or not. We’ll also weave in some new trends like searcher-specific content.

We’ll close with next steps to map out the implementation of your new plan.

As always, any tools we mention during the Master Class will be free or affordable for nonprofits. If you have a favorite tool for mind mapping, you can use that during the Master Class to develop your hub-and spoke model. Otherwise, we will provide some easy-to-use suggestions you can immediately use during the workshop.  Pencil and paper work well too!

The Master Class Experience

While you learn a lot during our traditional webinars, you are then left to yourself to make sure you can put what you have learned into practice. You also don’t really interact with the presenter or other participants.

A Master Class changes all of that.

During this special class, you now have the opportunity to see our presenter and the other participants as well as work in a small group setting so you can apply what you learn right away.

These groups will be monitored to make sure you fully understand the assignments and to answer any questions as you work — something we could not do during a traditional webinar.

This Master Class is designed to be much more interactive and engaging with assignments you get to work through as a team.

But, But THREE HOURS?!?!

Yes, three hours is a long time on Zoom, but our Master Classes are so engaging, the time flies by!

We will have two 10-minute breaks near the top of each hour, and you will be in your small groups for approximately 40 minutes (two 20-minute breakout sessions).

The rest of the time is divided between lecture and full-group discussion, polls, and other interactive work to keep you interested and engaged. We’ll let you know exactly how long the lecture portions will be and encourage you to move a bit or stretch if you can during those portions of the program.

What Others Have Said about Our Master Classes

“My favorite things were the break-out sessions and being forced to write! I liked working on real-world examples and then seeing the results and hearing others results, too. I found the Master Class even more helpful than your regular lecture-style training.” Whitney Smith, The North Carolina Arboretum

“I thought it was helpful real time ‘workshopping’ with others. You two are pros!” – Brooke Gilder, Greater Good Grant Consulting

“Good mix of theory and immediate hands-on practice.” – Estelle Jobson, The European Association for the Study of the Liver

“My favorite part was the opportunity to try out different styles of writing and hear the examples created by other groups. It didn’t feel like 3 hours.” – A.S.

“I found this Master Class more – WAY – more helpful than regular webinars. It kept me engaged and was more challenging and fun. I loved being able to put what we learned into action and connect with others in the workshop. Great, great job. Thank you so much!” – Katie

“The breakout rooms and a chance to dig in and do the work was my favorite part. We were a little shy to start with but warmed up quickly.” – O.B.

“I thought it was put together quite well. I appreciated the focus given to specific writing styles. I don’t think like that in my work. I do use the different styles but not so intentionally. “ – Beth Gibbins, Catholic Charities, Diocese of Des Moines

More Frequently Asked Questions

What technology is used for this Master Class?

In addition to using Zoom, we will house the resources for the workshop in a Google Drive or Dropbox folder.

We may also use the site Mentimeter, an interactive presentation software, or Mural. These requires no download on your part though. You will just follow the link given during the class.

Is this Master Class recorded?

Unfortunately we do NOT record workshops since there is so much time spent in small groups. Do not register if you know you cannot attend live.

If something comes up we can send you all of the resources we shared as well as answer any questions you might have.

Meet Kivi Leroux Miller

Kivi Leroux Miller is the founder and CEO of Nonprofit Marketing Guide, where she helps nonprofit communications professionals learn their jobs, love their work, and lead their teams through a variety of training and coaching programs. She has personally mentored hundreds of nonprofit communications directors and communications teams as a certified executive coach.

She is a popular and trusted keynote, workshop, and webinar presenter. Kivi is also the award-winning author of three books on nonprofit marketing and communications that are often used in college and certificate programs.

  • CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results (2018, published by Bold & Bright Media)
  • Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (2013, Winner of the Terry McAdam Book Award, published by Wiley & Sons)
  • The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Second Edition (First published in 2010 and re-released in 2021 by Wiley & Sons).

Because she can’t get enough of nonprofits and entrepreneurship for good, Kivi serves as the treasurer of the Davidson County Local Food Network and the Lexington Book Festival (Lexington, NC) and she co-founded a baking business with her teenage daughter called Rabble & Rise Baking Co.

After attending college in the San Francisco Bay Area and a few years working in Washington, DC, Kivi moved to rural North Carolina where she has lived for the last twenty years with her husband, two teenage daughters, and seven rescue cats, including a tripawd. She enjoys year-round gardening, baking, vegetarian cooking, hiking, and kayaking.